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The three finalists chosen to move onto the next stage are:
Being located in the heart of the Melbourne CBD, RMIT University is an integral hub for students to gather. Amongst the skyline is the iconic Building 80 on Swanston Street, situated across from RMIT Connect and the Library. This was my major inspiration for the design, re-imagining this renowned structure and combining it with another major symbol of Melbourne: the green trams. The endless stream of trams passing have been weaved into the design, ingraining itself as an everyday element in a student’s life. Unlike the systematic pattern of the building, the familiar green triangle pattern has been dispersed throughout the free flowing line of the tram. This reflects both the orderly timetables and routines of uni life, but hints at times of spontaneity and adventure, all of which makes a student’s life at RMIT so unforgettable.
The pattern is an abstract representation of the Swanston Academic Building (Building 80) in RMIT colours, where the bottom right has been replaced with the RMIT deconstructed logo. For many, Building 80 is the face of RMIT. Its architecture is a reflection of RMIT’s values of sustainability, diversity, and inclusion. Distinctive and central in the city, the building is a frequent meeting a place holds many memories for majority of the RMIT community.
This design is inspired by my personal experience as an RMIT student. It is a representation of school supplies, previous RMIT merchandise, and other details, that may resonate with other students and Alumni. From research and experience, I understand that people often buy an item because they can relate to the imagery or design, and that's the image I've decided to create.